About Us...

          


Born in August 2008, Ingenuity Business Development is a consulting company involved in assisting businesses to grow and realise their opportunities.

Ingenuity utilises its knowledge and experience in Strategic Management, Change Management and Sales & Marketing.


 

The Founder...

Randall Douglas

Randall Douglas is the Chief Consultant and owner of Ingenuity. He brings with him 14 years of strong corporate experience in Sales, Marketing, Trade Marketing and General Management. His work experience is diverse and rooted in Global Best Practice Standards.


He has had senior management experience at Global Best Practice leading companies such as:


Company

Major Title(s)

Responsibilities


Unilever Caribbean

Market Manager

  • Delivered Sales Volume, Sales Dollar and Profitability targets for the company and brands for export territories such as Guyana, Suriname, Barbados and the OECS.
  • Managed Advertising and promotional support expenditure and execution.
  • Managed appointed distributors and their sales team to deliver sales targets.
  • Official Change Agent responsible for managing change within the company.

   (Voted most outstanding Change Agent - 2000)

 


Caribbean Bottlers

Commercial

Manager - Presell

  • Delivered Key Account Sales Volume Targets for Trinidad for all Coca-Cola brands.
  • Managed Merchandising for all Key Accounts outlets in Trinidad for all Coca-Cola brands.
  • Managed all Key Account and Presell delivery teams and by extension the delivery process.
  • Developed, Planned and executed all Channel promotions.
  • Managed advertising and promotional support expenditure and liaised with advertising agency.


Nestle

Group Category Channel

Development

Manager

 

  • Jointly Accountable with Sales Manager for Nestle Sales Channel Performance for Trinidad & Tobago for brands.
  • Developed and implemented Channel Plans, Key Customer Business Plans, for all products.
  • Co-Planned, executed and evaluated all Channel promotions.
  • Development and availability of POP.
  • Procured Shopper Insight.
  • GLOBE (Global Best Practice) Mentor.


and through local companies as part of the local corporate giant  ANSA McAL:


Company

Major Title(s)

Responsibility


Trinidad Publishing Company Limited


Special Publications Manager

 

Managed media and Special Publications such as corporate advertising specials and feature based products for Trinidad.


  • Monitored and managed all special publications i.e. client supplements, marketing originated and driven products.
  • Developed initial contracts with clients along with Sales Manager.
  • Gave final approval on layouts, graphics to be used, stories used.
  • Proofed first copies of special publications off press.



Alstons Marketing Co. Ltd (AMCO)


Sales Manager


Managed sales and merchandising for Trinidad for many global brands such as:


Cadbury, Proctor and Gamble, Brunswick, Reckitt Benkiser and Energizer


as well as local gems such as:


Sqezy, and “Clean and White” Bleach.


  • Delivering Key Account (Supermarket, Wholesaler and Specialty) Sales Volume Targets for Trinidad for all Alstons Marketing Company Limited (AMCO) brands.
  • Managing Key Customer Business Plans, Supermarket Management Strategies.
  • Co-Planning, executing and evaluating all Supermarket Channel promotions. Managing all Key Account, Area and Specialty customer relations.




Training Qualifications

Facilitator

Category Channel Sales Development

Conducted by Nestle Best Practice

Merchandising Best Practice

Conducted by Nestle Best Practice

Customer Management Best Practice I

Conducted by Nestle Best Practice

ChangeWorks Training

Conducted by Lever Brothers

Brand Activation Seminar

Conducted by Unilever

Traditional Trade Management

Conducted by Unilever

Advanced Brand Communication Workshop

Conducted by Unilever

Change Agent Training

Conducted by Quest International

Managing the Traditional Trade

Conducted by Unilever




© 2011 Ingenuity Business Development



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